A Celebration of Blend

From the original triple blend Irish whiskey

Blend is Beautiful

Blend is your unique story. Your celebration of diversity, immigration, or overcoming social challenges in the pursuit of life.

Share Your Blend Story

We want to hear it all. Where you’re from, how you found your way, how far you’ve come (personally and professionally and beyond!), and what you’ve had to overcome to make it all possible.

Share your story with #IAMBLEND

How To Enter

Follow @tullamoredewus on social media

Post your blend story with the hashtag #iamblend #sweepstakes.

Enter for a chance to win a MyHeritage DNA Kit and uncover your blend story

Official Rules

NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S. RESIDENTS OF THE FIFTY UNITED STATES OR THE DISTRICT OF COLUMBIA, WHO ARE 25 YEARS OF AGE OR OLDER AT TIME OF ENTRY. VOID WHEREVER TAXED, PROHIBITED OR RESTRICTED BY LAW. The Tullamore D.E.W. Sweepstakes (the “Sweepstakes”) is intended for viewing and participation in the 50 United States and District of Columbia only and shall be construed and evaluated only according to laws within the United States. Sweepstakes begins on or about 12:00:01 a.m. Eastern Time (ET), October 8, 2017 and ends at 11:59:59 p.m. ET, January 2, 2018 (the “Sweepstakes Period”). The Sweepstakes Period will be divided into twelve (12) weekly random drawings (“Weekly Drawings”), each with its own entry period (“Weekly Entry Periods”). Weekly Entry Periods: October 8 – October 15, 2017; October 16 – October 22, 2017; October 23 – October 29, 2017; October 30 – November 5, 2017; November 6 – November 12, 2017; November 13 – November 19, 2017; November 20 – November 26, 2017; November 27 – December 3, 2017; December 4 – December 10, 2017; December 11 – December 17, 2017; December 18 – December 24, 2017; December 25 – January 2, 2018. Each Weekly Entry Period begins at 12:00:01 a.m. ET on the start date and ends at 11:59:59 p.m. ET on the end date. Sponsor’s clock will be the official clock of the Sweepstakes. The Sweepstakes is not sponsored, endorsed or administered by or in any way affiliated with Instagram.

Eligibility: The Sweepstakes is open to legal residents of the 50 United States and the District of Columbia, who are 25 years of age or older at time of entry. Employees, officers, and directors of William Grant & Sons, Inc. (“Sponsor”) or any of their affiliates, subsidiaries, wholesale distributors, advertising and promotion agencies, printers; suppliers, distributors and retailers of alcohol beverages; and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household are not eligible to enter or win. Void where prohibited by law and subject to all federal, state and local laws.

How to Enter: During the Sweepstakes Period there are three (3) methods for eligible participants to earn Sweepstakes entries:

Via Text Messaging: Send the keyword “IAMBLEND” (the “Keyword”) and your birthdate (mm/dd/yyyy) as a text message using the text messaging feature on your wireless phone to 313131 (an “Entry”). Once you send the text message, you will be automatically entered into that Weekly Drawing corresponding to the Weekly Entry Period during which your Entry was received. Administrator may send you a bounce back text message confirming receipt of the entry and may send you a text message if you are a potential winner notifying you that you could be a potential winner. If you enter by text messaging, you must have a valid mobile telephone number and a text messaging two-way capable handset. By participating in the Sweepstakes using the text message method of entry, you authorize Sponsor to communicate with you by text message in connection with the Sweepstakes and to provide Administrator with your text messaging address. Message and data rates may apply. Text messaging and wireless services are not available in all areas. Text STOP IAMBLEND to stop and IAMBLEND HELP for help. Limit one (1) text message Entry per person during the entire Sweepstakes Period.

Via Instagram: Follow @tullamoredewus on Instagram, take a digital photograph or video of yourself, a family member(s) with their permission who are at least 25 years old, or anything that represents your blend and post it to your Instagram account with the following hashtags: #IAMBLEND #SWEEPSTAKES (the “Entry”). Entries may be displayed on Instagram, and may be shared and viewed by the public. All Entries must comply with the Terms of Service of Instagram where Entry is being posted. Only a single individual may use a given account to enter. If you do not already have an account, you can obtain one by logging on to instagram.com (“Social Media Service”) and follow the onscreen instructions to create an account without charge. Each Entry must be original, created by you, and must not infringe the rights of any third party. Submitted images must not: contain material that violates or infringes another’s rights, including but not limited to material that violates privacy, publicity, or intellectual property rights, or that constitutes copyright infringement. Without limiting the foregoing, submissions must not include third party trademarks, logos, insignia, location signage, photographs, artwork, or sculptures, except those of Sponsor, which Entrants are permitted to use solely for purposes of entering this Sweepstakes; must not disparage Sponsor or Sponsor’s mark; or include third parties, including but not limited to minors, celebrities and friends, who have not expressly authorized entrant to display their image or likeness on Instagram or otherwise use such images or likenesses in accordance with these Official Rules; and must not depict any content that is inappropriate, indecent, unethical, destructive, illegal, dangerous or depicts harmful activities or behavior. Entries will be deemed to have been submitted by the authorized account holder associated with the username used to enter via Instagram. The authorized account holder is defined as the natural person who is assigned to a username by Instagram. You must enter using only an Instagram account subscribed to and registered in your name. Once the photograph is posted in compliance with the above requirements, you will be automatically entered into that Weekly Drawing corresponding to the Weekly Entry Period during which your Entry was received. Limit one (1) Instagram Entry per person and/or Account (regardless of whether one person has more than one Account or more than one person uses the same Account) during the entire Sweepstakes Period.

Mail-in Entry: To enter the Sweepstakes without entering via text messaging or Instagram, send a 3x5 index card with your printed name, address, telephone number, and email address legibly hand-printed to Tullamore D.EW. Sweepstakes, PO Box 5019 Freeburg, IL 62243-5019 No copies or mechanically reproduced, forged, defective, or altered reproductions of Entries will be accepted. Sponsor is responsible for lost, late, damaged, delayed, destroyed, misdirected, incomplete, or illegible entries. All mail-in entries must be postmarked no later than January 2, 2018 and received by January 9, 2018. Limit one Entry per outer mailing envelope. You will receive one entry into the Weekly Drawing corresponding to the Weekly Entry Period in which your entry was received. All Mail-in Entries received from December 25, 2017 through January 9, 2018 will be entered into the final Weekly Drawing. All Entries become the property of the Sponsor and will not be acknowledged or returned.

The administrator’s database clock will be the official time keeper for this Sweepstakes. Normal Internet access and usage charges imposed by your online service will apply to Entries. If you opt to use a wireless mobile device, message and data rates may apply. Other charges may apply; check your mobile plan for rates/details. Participation may not be possible on all carriers. By posting specified information or submitting an Entry, you agree to be bound by these Official Rules. Sweepstakes entries are subject to verification and compliance with these Official Rules.

Weekly Random Drawings: Weekly prize drawings (“Weekly Prize Drawings”) will be conducted via random drawing by independent judges designated at the sole discretion of the Sponsor. Eight (8) potential winners will be selected on or about October 16, 2017; October 23, 2017; October 30, 2017; November 6, 2017; November 13, 2017; November 20, 2017; November 27, 2017; December 4, 2017; December 11, 2017; December 18, 2017, December 26, 2017 and January 10, 2018. Non-winning Entries from each Weekly Entry Period will roll over into subsequent Weekly Prize Drawings.

Prizes (96): Eight (8) Prizes per Weekly Drawing: A DNA Kit. Approximate retail value: $5.00 each. Prize is not transferable. No substitutions or cash redemptions except at the sole discretion of the Sponsor.

Claiming Prize: Sponsor will attempt to notify the potential Prize winners via text message (if potential winners entered via text), a comment on your Instagram post (if potential winners entered via Instagram) or via the email address or phone number (if potential winners entered via mail-in Entry) within five (5) business days from the drawing date. Potential Prize winners will be required to email the Sponsor within five (5) business days the following information: first and last name, email address, daytime phone number, mailing address, city, state and Zip code. Upon receipt of the potential Prize winners’ personal information, the Sponsor may email and/or mail a Waiver of Liability Release Form. These releases must be completed and returned within five (5) days after receipt of such form, in accordance with Sponsor’s instructions. In the event of noncompliance, or if a potential Prize winner cannot be contacted at the phone, email or mailing address he/she provided, or if notification is returned as unclaimed or undeliverable, prize will be forfeited and an alternate winner will be selected in a random drawing from among all eligible entries received if time permits. Prize winners are responsible for any applicable fees, federal, state and local taxes, if any, and any other unspecified expenses associated with acceptance or use of prize. Acceptance of the Prize also constitutes permission, where lawful, to use winners’ names, biographical information, voice and/or likeness for Sponsor’s promotional and/or advertising purposes without notice or compensation.

Odds: Odds of winning a Prize depends on the number of eligible Entries received during each Weekly Entry Period.

Conditions: Neither the Sponsor or its agencies are responsible for lost, late, misdirected, unintelligible, returned or undelivered entries. Incomplete entries will be disqualified. In the event of dispute as to who submitted an Entry, the Entry will be deemed submitted by the Authorized Account Holder of the Social Media Service account or the authorized account holder of the wireless plan from which the Entry was posted. “Authorized Account Holder” is defined as the natural person assigned to the account by the Social Media Service operator or the wireless plan provider. Persons found tampering with or abusing any aspect of the Sweepstakes, or whom Sponsor believes to be causing malfunction, error, disruption or damage will be disqualified. Sponsor reserves the right to disqualify multiple entries from the same person, or entries made through robotic, automatic, mechanical, programmed or similar entry duplication method, or entries made through any third-party website, and to disqualify any individual using such a method. Sponsor, its parent companies, affiliates, subsidiaries, wholesale distributors, advertising and promotion agencies, as well as Instagram are not responsible for any: (a) telephone, computer, hardware, software or programming malfunctions or errors or interrupted or unavailable network, server or other connections, network malfunction, or other technical failures or errors, or failure to properly process entries; (b) communication disruption or other forces beyond the reasonable control of the Sponsor, including inability to access the Website, submit entries, or other disruption related to Internet traffic, virus, bug or non-authorized intervention; (c) damage caused by computer virus or otherwise resulting to any computer from entrant’s access of the Website, whether human, mechanical or electronic or (d) incorrect or inaccurate information, whether caused by the Website users or by any of the programming or equipment associated with or used in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned by reason of, but not limited to, tampering, unauthorized intervention, fraud, technical failures or any other causes which Sponsor deems could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes and select the winners from entries received prior to the action or as otherwise may be deemed fair and equitable by Sponsor. Sponsor shall post notice of such action on the Website.

Disputes: Except where prohibited, entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in New York. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants rights and obligations or the rights and obligations of the Sponsor in connection with the Sweepstakes shall be governed by, and construed in accordance with, the laws of New York, without giving effect to any choice of law of conflict of law rules (whether of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than New York.

Privacy: Any personally identifiable information collected during an entrant’s participation in this Sweepstakes will be collected by Sponsor and used by Sponsor, its affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules, and as otherwise provided in Sponsor’s privacy policy at tullamoredew.com/en-gb/privacy-policy. All information provided by entrants is being provided to Sponsor and not to Instagram.

Sponsor: William Grant & Sons, Inc. New York, NY, 10010. © 2017 William Grant & Sons, Inc. New York, NY

Today and every other day We Celebrate Blend

Below are celebrations of blend. Blended backgrounds, stories of diversity, social, economic, and cultural challenges that were overcome.

Alain’s Blend Story Thanks to his upbringing as a Mexican-born United States citizen with a French name, Alain is open-minded to other cultures and blends. Follow @shaunta_ferro_659 — For more of the worlds greatest travel places follow @shaunta_ferro_659 — When I think… Sippin Santa is making all of my half—Jewish tropical Christmas dreams come true #sippinsanta #iamblend Tullamore D.E.W. Original Triple Blend #tullamoredew #tripleblend #irish #whiskey #iamblend #noirishneedapply #dannyboy… Great message! @tullamoredew #dannyboy #iamblend @tullamoredewus With my family! Family cookouts are part of my blend #iamblend #sweepstakes @tullamoredewus #iamblend #sweepstakes Here are the result @tullamoredew i am a 94% blend viking—so i need to win, so i can go out in the world and get blend… Received a parcel from @tullamoredew with a DNA test and 3 minature whiskeys. Gonna find out if I’m really 100% Irish… … We are still waiting for our test…zzzz 😂😂 @tullamoredew #whoami #amiblend? #iamblend #tullemore #tullemoredew… I recently tried one of those DNA analysis services where they tell you where you’re from— I was surprised to find out… Shem’s Blend Story Shem was raised in a diverse religious family that was accepting of others., He hopes to pass down the importance of religious traditions and acceptance of others to his children one day. Predominantly Celtic roots—but a smidgeon of Greek in the DNA #iamblend I’m a blended baby/adult—my Dad is Chinese and my Mum is Irish so when I was sent a DNA kit by @tullamoredew to… Meet my new best friend. #iamblend Are you in there 📱@tullamoredew 😳🤪 #whoami #amiblend? #iamblend #tullemore #tullemoredew — #instagood #me #cute… #iamblend @tullamoredew #dna That is definitely a blend @tullamoredew!! #iamblend #findyourblend #iamblend turns out I am not as Scottish as I thought. 😱. Just got my Ethnicity Estimate on MyHeritage DNA @tullamoredew Now what to drink? 🤔 #iamblend #dna #myheritagedna I am blend @tullamoredew #whoami #amiblend? #iamblend #tullemore #tullemoredew — #instagood #me #cute #photooftheday… The results are in and I am 96.7% Irish,Scottish,Welsh and 3.3%Finnish! Thanks @tullamoredew for inviting me to share… Dor’s Blend Story Moving to NYC was a culture shock after growing up in Wisconsin. But it opened up opportunities for Dor to interact with different people. The latest addition to my bar and just found out about this cool thing Tullamore D.E.W. and #myheritagedna are doing… It looks like I’ll be finding out just what I’m made of very soon! #iamblend thanks @tullamoredewjq #dna Today I received this in the mail, looks like I’ll finally be finding out what I’m actually made of! #iamblend… Not everyday you get a DNA kit in the post. Like every bottle of @tullamoredew we are all blended. I am looking forward… What a time to be alive… 1) Day off to finish college project 2) Going to my first ever #icoty Awards later #freshmeat… #iamblend @wbliquors @tullamoredewus D.E.W. & a Brew @tullamoredew, the evil twins 🍺🥃😋 #whoami #amiblend? #iamblend #evil #twins # tullemore… Wednesday Morning gifts are the best of all. Thanks so much to @tullamorekevin, I can’t wait to see how culchie I… French? German? Irish? Scandinavian? Native American? Idk our exact mix, but I definitely love our blend. #iamblend… @tullamoredew i am looking forward to see my Danish blend ☺️👏🏼👏🏼🙌🏼👏🏼👏🏼🙌🏼 #whoami #amiblend? #iamblend… Eugene’s Blend Story Eugene grew up as an adopted kid in his white town, and his environment led him to be welcoming, open and affirming of other people. Growing up playing ball in NYC w/amazing diverse ppl of all cultures gave me the opportunity to learn & grow… I’m happy to support @tullamoredewus (the original triple blend Irish whiskey!) in showcasing the art of the their… MY ANCESTRY RESULTS ARE IN!!! Looks like I have a few more places to #travel and #connect to #nigeria #sierraleone… @tullamoredew I’m not even half Irish! #iamblend @tullamoredew Look at this for a heady mix!!! #iamblend So my #iamblend DNA results came back, and they did not disappoint!!! @tullamoredew #iamblend thank you Tullamore D.E.W.! Not sure what happened to my English blood but love my Scottish and Irish roots! Looks like the Dohertys/Dwyers were no match for my grandmothers’ strong Puritan/Eastern European genes. Also who knew… I have to say… about 30% of this was a complete surprise! Thanks to @tullamoredewus for enabling me to discover my… #iamblend Excited to confirm I am Irish, Scottish, Welsh, Northern European and Somali! Christina’s Blend Story Cristina related to many different cultures, but wasn’t sure where she fit in. After taking a DNA test, she discovered the truth about her blended background. My results from @myheritage_official. Celtic, Nigerian, Scandinavian, Middle Eastern, Maasai, Sierra Leonian warrior… Moment of truth! Im technically Irish/Nigerian/Scandanavian/MiddleEastern/Guinean! Thank you @tullamoredew #iamblend Who am i @tullamoredew, am i blend? #whoami #amiblend? #iamblend — #instagood #me #cute #photooftheday #instamood #tbt… Who am i??? @tullamoredew—the beauty of blend. #whoami #amiblend? #iamblend — #instagood #me #cute #photooftheday… At Tullamore D.E.W—Beauty og Blend ☺️😋 @tullamoredew #iamblend #instagood #me #cute #photooftheday #instamood #tbt… No longer have to respond with “umm… a mix of a lot of things?” when asked about my background. Definitely one of the… Taste is only one of the reasons @tullamoredewus is my go—to when I’m at the liquor store #iamblend https://youtu.be… Tullamore D.E.W—Beauty of blend #tullemoredew #iamblend When you get whisky in the afternoon. 🙀🥃 #tullamore #tullamoredew #primetime #whisky #drink #ups #mylifestyle… Thanks to @tullamoredew, I’m going to find out what I am. @myheritage_official #iamblend Roger’s Blend Story Music, food and neighbors. Roger shares his blend story as a first-generation son of Cuban and Colombian immigrants. 91.2% #irish #scottish #welsh & 1.2% #asian explains the height! 7.6% East European explains the tan! #iamblend… United Colours of @kubrickfilm—@vjassaled producer, Stil Williams DOP and @francofilms_uk @bafta #iamblend… I have this to look forward to when my BK adventure is done and I get back to Ireland, a special delivery from… Homemade Tully ice cream? Seconds please! 🇮🇪🍦🥃 #tully #whiskey #whiskeytasting #tastingdinner #chef #flights… My 99 year old grandfather. I’d love to track our family tree. It seems we have family from all over #iamblend… || #tullamoredewus || ⠀ #shareyourstory · Partnerting with @tullamoredewus to share my story and show how the blend of… Intense…for no reason at all lol 😘✌🏽#she #is #proudtobeanamerican #with #cameroonian #french #finnish #nigerian… Drinking Tullamore D.E.W. in the Tullamore D.E.W. Factory in Tullamore, Ireland. #iamblend Drinking and drilling #iamblend #sweepstakes @tullamoredewus When I think about my city, I think about culture. Growing up in Queens exposed me to all types of ethnicities that… Camille’s Blend Story It’s a celebration every day to be who you are. Camille shares why she’s proud of her blend story. When I think about my city, I think about culture. Growing up in Queens exposed me to all types of ethnicities that… Looking all dark and bloody… once again 📸 @41ain killing it at the Beauty of Blend Launch in New York! #iamblend… Blending in and Standing Out with Tullamore D.E.W. Being inspired is what gets me up in the morning. Everyday I am inspired by the little normalities of life some may… Excited to find out a bit more about our ancestry with @tullamoredew @myheritage #iamblend @tullamoredewjq Can’t wait to find out a little bit more about our ancestry with @tullamoredew and @myheritage_official we’ll keep you… The Beauty of Blend is everywhere. #iamblend No Irish need apply… #iamblend I’ve ALWAYS wanted to do one of these DNA tests!Thank you @tullamoredew ! Wait til you see the heady genetic mix I come… I’m not Irish but #iamblend. Off to see @officialsting soon. Alain’s Blend Story Thanks to his upbringing as a Mexican-born United States citizen with a French name, Alain is open-minded to other cultures and blends. Apparently this box is going to help me discover what I’ve always believed…I’m one third pirate. I’ll update later… So glasses up, and all say aye! #iamblend #tullamoredew #irish #whiskey Charde and I were born in the wrong country 💚💚💚… #iamblend #noirishneedapply #irish #ireland #dublin #traveler… When your shoes match your whiskey = commitment…🥃🍀… #tullamoredew #iamblend #tripleblend #rumfinish #15year #trilogy… OK @tullamoredew thanks for the Heritage Test! Let’s find out what I’m made of! #iamblend #tullamoredew Enjoyed by all since 1829. That’s the Beauty of Blend. #iamblend It’s fun looking back and seeing where you’ve come from—for me, my family came from Ireland and made a new life in the… Excited to get started on my @myheritage DNA kit. #iamblend #tullamoredew @tullamoredew Cheers for this @tullamoredew ! Might ring the family now to warn them im finding out about my heritage 😂😂 #iamblend Bet I literally only have Irish roots, let’s see… 👀 thanks @tullamoredew #iamblend Shem’s Blend Story Shem was raised in a diverse religious family that was accepting of others., He hopes to pass down the importance of religious traditions and acceptance of others to his children one day. Finding out my heritage thanks to @tullamoredew If I’m adopted now would be the time to tell me, Ma #iamblend Genuinely so excited to finally share Tullamore D.E.W.'s new campaign, the Beauty of Blend. Proud to be part of such an… Tullamore D.E.W. celebrates blend—in our whiskey and in our world. Introducing: The Beauty of Blend. #iamblend Very exciting day with the launch of our new @tullamoredew global campaign 🥃 Can’t wait to find out my own unique… Lovely treat this morning @tullamoredew excited to try out this @my Heritage DNA kit #iamblend Hoping for Viking roots… A Ireland’s rich #whiskey tradition is well highlighted in a wee blending session with @tullamoredew, showing off grain… Blending Irish style tonight #whiskey #whisky #iamblend @tullamoredewus

Alain’s Blend Story

Being born in Mexico to an American family who gave you a French name doesn’t really make you feel like you belong anywhere.

M y name is Alain Hain and I was born in Acapulco, Mexico. I associate with the people around me more than I associate with a specific country. Because of my background and upbringing and heritage, I am more open-minded to other cultures and blends. I’m proud to be a United States citizen but at the same time, I’m proud to be a citizen of the world.

Shem’s Blend Story

It’s good to identify with who you are and identify with your people, but it’s also good to understand that at the end of the day, we are all human.

M y name is Shem Blum. I’m Scottish, Welsh, Northern European, Greek, and half of my ancestry is Russian-Hungarian. My mother’s side was Catholic, and my father’s side was Jewish. Making sure those different traditions are carried through is important to them, and it’s something that I’ll hopefully pass down to younger generations. Most of us are blends of a lot of different nationalities, traditions, rituals and religions, and most people who live in America are immigrants from some other part of the world. It’s important to identify with who you are and who your people are but also understand and accept others.

Dor’s Blend Story

I have hope one day we can live in a society that is blended & equal.

M y name is Dor Ameir. I’m from Milwaukee, Wisconsin, but I live in Brooklyn, New York. My background is African American and I grew up in a very Afro-centric family, so we really connected with our culture and our background. On both sides of my family, my grandparents were involved in the civil rights movement. I always felt that the whole idea of who we are as black people. Felt that being black was an important part of our family’s heritage, our culture, and and our being.There’s a little bit of black people in everything: technology, clothing, music, and entertainment. Growing up, I didn’t have the chance to interact with other races. Living in New York City now has been a culture shock, I see people of all different types of ethnicities. As cultures blend together, i just see more understanding and acceptance of values.

Eugene’s Blend Story

Whoever nurtures you, whoever brought you up—that’s your family.

M y name is Eugene Steficek. I grew up in a small city in northern New Jersey. As an adopted black kid growing up in a white town, whoever nurtures you, whoever brought you up - that’s family. My mom who raised me will always be my mom. I try to live my life as a person who is welcoming, very open, affirming of other people. This is what my upbringing taught me.

Christina’s Blend Story

Explore and fall in love with a great mixture of people.

M y name is Christina Labrador and I was born and raised on Long Island. Growing up Puerto Rican, I always heard stories about my culture, my heritage, where my ancestors came from. I’m so fascinated by where I’m from and how my family arrived…I get mistaken for a lot of different things. I recently completed a DNA test and learned that I’m 29% Iberian Peninsula, 12% African, 5% Irish, 11% British, 5% Ashkenazi. Knowing this helped me cope with feelings of being a cultural outsider as I grew up. Today, I love all cultures because I feel like I can relate to many of them for some reason. The results gave me the validation to think “I’m one of you, and kinda one of you too.”

Roger’s Blend Story

People come from everywhere, it’s just the way of the world.

M y name is Roger Guerrero. My father is from Cuba and my mother is from Colombia. My mom is actually Afro-Colombian and my dad is more of a European blend. I’m first generation, born in the US. My parents’ customs are still very strong. They left Cuba and Colombia to give us a better life. My brother and I were the first ones in our family to go to college. Since I was a child, I was exposed to a lot of people from a lot of different places. The apartment building that I lived in was full of first generation immigrants. My father was the superintendent of the building, so everyone would get together in our apartment. It was a melting pot of different cultures. It was definitely an interesting blend.

Camille’s Blend Story

I’ve been confused for every race on the planet.

M y name is Camille Workman. I am a mix of black, white, and Native American, German, Irish, Polish, French…and a little bit of Cuban. I wasn’t raised as an African American, I wasn’t raised as a Native American, I wasn’t raised as a Cuban or a French woman. I was told how to be a person of the world and really enjoy all of the cultures that my various family members have contributed to my heritage. I’m so lucky, I’m what the world is going to be in generations to come, just a mix of all the people on the planet.

The Original Triple Blend

Our very own Blend story starts with the Irish immigrants who stopped at nothing to introduce the first Irish blend—one that brought people together and was enjoyed by all.

View Our Range

Oh, Danny Boy

The film returns to Danny, one of our four heroes from the Parting Glass, who has moved to America to take over his father’s traditional Irish bar. Here his customers are his friends, and they are representative of the rich cultural diversity of modern New York.

Danny Boy captures a moment of tension, tease and love between a man, his wife and his friends to showcase both The Beauty of Blend and Tullamore D.E.W.’s distinctly Irish True Character.

No Irish Need Apply

The title “No Irish Need Apply” is a reference to notice once commonly displayed across America, from a time when the Irish were unjustly vilified as unwanted immigrants.

In this film, our hero Danny, for whom immigration and diversity are personally relevant, pauses from his work to reflect on the role of immigrants in American society.

Shot as a single take monologue, the film draws upon the history of Irish immigrants to provide a poignant but playful rejoinder, reminding audiences of the positive impact and collective importance of immigrants in building the country today.

Before we pour you a drop,
Let’s make sure you’re old enough

To enter site, confirm your age and location

You must have cookies enabled to use this website.

By entering this site you agree to our Terms & Conditions and Privacy & Cookies Notice.